---
title: "Book Presentation: The Dark Pattern"
description: Join us online on December 18 for a discussion with Guido Palazzo on his book The Dark Pattern, exploring the hidden dynamics of corporate scandals.
image: https://unic.org.ua/hubfs/Imported_Blog_Media/r_460x_photo_2025-12-10_11-53-19.jpg
---
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# Book Presentation: The Dark Pattern
By [UNIC Team](https://unic.org.ua/en/blog/author/unic-team) , Dec 10, 2025
We invite you to wrap up the year with a pre-Christmas intellectual online session featuring Guido Palazzo, Professor and co-author of *The Dark Pattern: The Hidden Dynamics of Corporate Scandals*.
18 December · 10:00–12:00
Online · Interview with the author followed by a Q&A session
Moderator: Serhii Ozip-Philippsen, Head of Ethics & Compliance Training at Sandoz
Language: English with simultaneous interpretation into Ukrainian
Participation is free with prior registration
Registration is open until 17 December, 15:00
Registration link: [https://forms.gle/af2bHXDu9wAgrAYh9](https://forms.gle/af2bHXDu9wAgrAYh9)
*The Dark Pattern* explores how even well-intentioned managers in successful companies can unknowingly slip into a state of moral blindness. It reveals how organizational environments, incentive systems, performance pressure, internal rules, and “heroic cultures” can gradually distort ethical judgment.
The authors outline nine hidden drivers that steer organizations toward ethical collapse—and offer practical tools to prevent it.
The book examines some of the most emblematic corporate crises of the 21st century:
Volkswagen — Dieselgate. A culture of overperformance, aggressive incentives, and collective blindness that enabled systematic deception of regulators.
Wells Fargo. Sales pressure and distorted KPI management that pushed thousands of employees toward widespread fraud.
Boeing 737 Max. Competitive haste and a managerial culture that suppressed critical technical concerns.
Theranos. Organizational opacity, the cult of a charismatic leader, and an environment where asking questions was treated as a threat.
These cases illustrate how any organization can drift off its ethical course if it fails to recognize dangerous patterns in time.
Prior to the event, all registered participants will receive the Ukrainian version of the presentation prepared by Professor Guido Palazzo and Serhii Ozip-Philippsen.
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